NO stranger to a challenging project, Cube³ has brought football harmony to Liverpool with the unveiling of the long anticipated football exhibition, ‘The Everton Collection’.

Officially launched in September, ‘Everlution: The Everton Collection’ is an exhibition that celebrates one of the world’s greatest collections of football club memorabilia. Hosted in the grand Picton Reading Room within Liverpool Central Library, the exhibition headlines a handpicked selection of the most precious of the18,000 items that have been carefully cataloged and recorded for visitors to reminisce and debate over.

Having completed numerous high profile exhibitions in the last 12 months, integrated marketing specialists Cube³ had to pull together all their experience and resources to meet the challenge of creating the complete exhibition solution on behalf of The Everton Collection Charitable Trust.

Fulfilling a completely integrated exhibition proposition, Cube³ undertook the design, project management and procurement of the exhibition and created the brand, the exhibition design and build along with marketing learning packs to take the project out into the community.

The brand identity for the exhibition had to be something that encapsulated the theme of the exhibition and was equally identifiable for the general public. The creative’s at Cube³ decided on ‘Everlution’; a timeless interpretation of football firsts.

The most prolific of these include Everton FC as; the first Club on Merseyside to win an FA Cup Final, the first Club to use football nets, the first Club to wear numbered shirts 1 – 11, and the first Club to win the Championships on 2 different grounds – the list is endless!

The biggest challenge for Cube³ was the sheer scale of the venue and the fact that after 12 months exhibits would be required to go out on the road; therefore the exhibition fixtures needed to be totally flexible and mobile – another unique project challenge for the Cube team.

It was launched to the public on 25^th September 2009 to great acclaim, with over 25,000 people visiting the website in day one. The interest within Liverpool was unprecedented and the fact that the exhibition celebrates football and not just Everton Football Club provides an insight into the history and development of our national sport. With an expected 150,000 visitors this year the exhibition provides a significant milestone for Cube³ in terms of their own evolution and has been a major achievement for everyone involved in the project.

Gemma Connolly, Cube³’s Account Manager for ‘The Everton Collection’, commented:

“The work we have created for this multi channel campaign underlines our commitment to delivering high quality integrated projects for our clients.

Not only is it a fantastic job for me to work on professionally, but as a born and bred Liverpudlian it is poignant to see the amicable respect between the teams featured in the exhibition.”

Supported by the Heritage Lottery Fund, the Collection is owned by The Everton Collection Charitable Trust and chaired by Lord Grantchester; who was in attendance for the exhibition launch along with Everton legend and Collection patron, Joe Royle.

Lord Grantchester, Trustee of the Everton Collection Charitable Trust commented:

“This exhibition is the culmination of years of commitment to the history of football and seeing the dream come to fruition is an extremely exciting prospect for all involved.

“We hope that both children and adults alike will see the value in what we have achieved in bringing this collection together and we hope that it will be the success that it deserves to be.”

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