Premier North West training provider Alliance Learning has signed up Bolton agency Cube3 Marketing to drive forward an integrated marketing strategy.

Alliance Learning is one of the North Wests largest independent training providers and has over 40 years experience in the training industry. Alliance Learning, who were recently awarded a Centre of Vocational Excellence (CoVE) status in Fabrication & Welding, specialise in the recruitment and training of young people though the delivery of Government funded Apprenticeship programmes. Additionally Alliance Learning provides training to businesses and individuals in areas such as health & safety, first aid, management and e-learning options through their two learndirect centres.

Alliance Learning have contracted the services of the award winning local agency Cube3 Marketing with a remit to raise the profile of Alliance Learning across the Greater Manchester area and to improve the perception of apprenticeships to young people and local employers in Bolton, Wigan and Bury.

Cube3s integrated marketing approach will involve the full spectrum of its extensive marketing services from Brand Management and Design, to Online Marketing and PR.

Commenting on the new contract Cube3 Marketing Director, Phil Ogden said:

This significant new contract provides a perfect example of the importance of taking an integrated approach to your marketing strategy in promoting a clear on consistent message. We are delighted with this new client win and we are looking forward to working with Alliance Learning in a very important period for training providers

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