Cube³ Marketing have recently won the prestigious SWOT Marketing awards beating a number of blue chip entries and some of the biggest names in the industry.

The SWOT awards, sponsored this year by The Chartered Institute of Marketing, Tayburn, Hays Marketing, Proco, Michael Page Marketing and The Chase, reward excellence in marketing across the media, marketing and design communities outside of London. Against a short list which included blue chip companies; British Airways, British Telecom, Corus, Phones 4 U and GHD, Cube³ Marketing won the Grand Prix (best overall prize) award for Bentley Organic – ‘from concept to shelf in 12 months’, which earlier won the category prize for best Brand Development/ Brand Extension Strategy of the Year. In just 12 months, Cube³ Marketing developed the Bentley Organic brand from concept to execution; building the brand identity, designing the packaging, delivering the product to market, driving the Bentley Organic brand launch and PR, developing the Bentley Organic website and implementing its search engine marketing strategy. A complete integrated marketing approach, which resulted in Bentley Organic winning a substantial contract with Asda to become an exclusive new brand in the grocer’s organic strategy. Collecting the awards, at a glamorous ceremony held on April 27th at the Hilton Hotel in Manchester, Cube³ founder and Managing Director Karl Barker commented: “Winning our category nomination was a great achievement for us given the competition we were up against, but to take the best overall prize as well was just unbelievable. I want to dedicate the winning of the Grand Prix award to the team at Cube³, who have now received the industry recognition that they well and truly deserve”. Among the judges for the awards were Gary Maclean of the Institute of Marketing, Jonathon Cummings of the Institute of Directors, Mairi Clark Editor of The Drum and Prof. Susan Hart Vice Dean at Strathclyde University Business School. The judges commented: “Cube³ Marketing have shown how to compete using both innovation and marketing. Based on demonstrable customer insight, they have driven forward the development and communication of a range of products whose appeal is evident in the impressive early results. Their work for Bentley Organic shows that with marketing and customers at the centre, innovation can take on the biggest – at a profit”.

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